Hawaiian Airlines eCommerce Website
Hawaiian Airlines came to Odopod to rethink how their customers could book flights online. The new HawaiianAirlines.com focuses on building vacation itineraries paired with beautiful imagery reflecting Hawaii’s authentic beauty. I worked as a visual designer, part of a large team, focused on the end of the booking flow and guide.
A seamless customer journey enables travelers to create custom vacations as they move through the site. By focusing on itineraries, we created opportunities to support the user’s travel needs without slowing the booking process.
We created an Island Guide for visitors to gain a sense of Hawaii's magic. Visitors can explore the sites and activities of individual islands, gathering ideas as they plan their adventures.
