Linzi Berry

Audermars Piguet


Audemars Piguet Digital Ecosystem

Luxury watch brand Audemars Piguet was looking to connect to it's customers in more meaningful ways and to build a digital customer experience that expands across all touchpoints. For the past two years, I co-lead the redesign and continued maintenance of Audemars Piguet’s responsive website & lead the touchscreen micro-sites and eCommerce app for boutique employees.




Associate Design Director
Oversaw & Conducted
– Strategy
– UX Design
– Visual Design
– Content Production


2015 – 2016


Responsive Website

We evaluated past site analytics paired with new business goals to refocus pages, reduce content bloat, and streamline user flow. We designed a modular system and style guide that allowed for new pages to be built quickly without losing consistency. Their design aesthetic went from historical to modern and high-end – showing off the exquisite craftsmanship of the watches with large imagery and simple type.

We monitored site analytics and adjusted designs to continue to improve user flow.


boutique ipad app

We transformed the watch browsing app into a purchasing platform with a focus on consumers and boutique employees’ personalized needs. We added an account sign-in system to give employees access to specific tools & pull consumer's data from the website. Lastly we added the ability for AP to start collecting broad data to gain insight on their boutique consumer.


touchscreen microsites

We created two unique and immersive microsites displayed on touchscreens at novelty watch launch events. The first was racing inspired site for the limited edition novelty watch Royal Oak Laptimer Michael Schumacher. The second was a fashion editorial inspired site for the women's New Millenary.


In addition to the complete work above, I concepted future digital initiatives to help Audemars Piguet’s ecosystem become more integrated with the customer.



PogoCam  •  Caavo  •  Genentech  •  Fitbit  •  Hennessy  •  Hawaiian Airlines  •  SpaceX