Linzi Berry

Genentech

 

Genentech – 40 Moments Publishing Platform

2016 marked Genentech’s 40th anniversary and to celebrate each week throughout the year they wanted to share the moments that have defined their journey so far. I lead a small team of creatives in designing a branded publishing platform for Genentech to write articles, showcase new videos and old photos, and capture employee quotes.

 

url

www.gene.com/40th
 

role

Associate Design Director
Oversaw & Conducted
– UX Flows & Wireframes
– Visual Design

 

YEAR

2016

 
genentech-intro.png
 

We started with a handful of interaction models and landed on a “hub” that had links off to the articles. It has two views: a reverse chronological tile system and a chronological list.

 
 
genentech-hub-tile.jpg
genentech-hub-list.jpg
 
 

Once the user has read an article it is immediately followed by another article with a similar subject. This creates a stream of articles that end when there is no longer similar content – usually between three to five articles.

 
 
 
 

The site was used successfully throughout the year with only a few minor alterations to our original design & development.

 
 

WORK

Audemars Piguet  •  PogoCam  •  Caavo  •  Fitbit  •  Hennessy  •  Hawaiian Airlines  •  SpaceX